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Does anyone remember Blockbuster Video? Yes, when dinosaurs roamed the Earth, there was this chain of stores where you’d go grab a movie (or three) to view at home. Totalling more than 7,000 locations at its peak in the mid 1990s with estimated traffic at 90 million people per month, it was a significant retailer.
The challenge was that our Service Writers—although excellent at taking care of customers—weren’t natural salespeople. With customers waiting in line, they didn’t have the time or desire to push preventative maintenance, upgraded products, or add-ons.
Technology has greatly transformed the signage industry from a landscape of static images to a dynamic experience that can engage customers like never before. The differences. . .